The new website features blogs, RSS feeds, client news and SKV.tv, to release broadcast material.

They’ve also added a specialist search from Google, where you can find out which North West media have been writing about you.

"Today’s media landscape is changing fast and the best PR now responds to the multitude of online voices which now are shaping reputation alongside the traditional media," said Andy Spinoza.
 

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Comments (20)

1  By Simon Wharton , on 13-02-2009 13:49 here's where I put us in the firing line. We'd welcome any comment on what more we could sensibly do to make the SKV website a sound platform for them and their clients.  Fire away Report

4  By Simon Wharton , on 14-02-2009 09:28 Ah, hello again ab. Still full of the joys of spring I see. If you've got nothing to add, that's fine. If anyone else wants to throw any brickbats, that's fine as well. It's Friday, everything is fine. Report

8  By Simon Wharton , on 14-02-2009 22:33 Mr Moon. Would you care to elaborate I would certainly argue that the basics of SEO are well taken care of. Any particular diagreement?  Impartial Observer. Very interesting comments. It's built on a Wordpress backend which forces some shape on the code of course. There's a trade off between rapdity and felxibility of deployment and purity of code. I shall ask about CSS Sprites. Thanks for the pointert Report

9  By Simon Wharton , on 15-02-2009 19:29 Swimming. I'm liking your thinking. The site is built with extending the content in mind and also with becoming increasingly engaging. As a starter we decided to capitalise on the most potent assets of SKV, which is superb copy and use of language. Not trying to kiss ass here, Spin in particular is a craftsman. SKV TV is also built with change in mind. And this section can be whatever takes our fancy   http://www.skvcommunications.co.uk/digital-pulse/  I like the idea of featuring the work of talent. We could possibly pull in content based on some form of hashtag I suppose. Online chat is one of those areas I'm wary of. Unless you an guarantee someone is going to be their to respond, you can give a feeling of lack of service, and the practicality of having someone there is all the time isnt realistic.  Thanks for the comments, I suspect we'll put some of it into action over the coming weeks. Make yourself known if you want some credit Report

11  By Simon Wharton , on 17-02-2009 07:50 Jeez, tough audience.  OK Bethel. Some stuff I'm going to take away and think about , some stuff I'm going to disagree on. Clearly you know your code. Certainly more than I do. Which is why I don't code. But the whole thing about writing your own CMS is just such a bad idea for the client. Two main reasons are cost of development and life of the product. Too often the desire to build your own thing takes precedence over what the customer really needs which is a product at a decent price which fulfils their business requirement. What happens if the unthinkable happens and we don't exist tomorrow? You have a client with an immediately obselete platform. Using commonly available and understood elements means long term security for the client. Certainly there is an element of untidiness inherent in the code which mainly derives from the various plugins we use. We could tidy it up some more but what's the upside? Reduce server calls and code bloat? Downside is cost and time both now and ongoing when it comes to maintaining and upgrading the site and plugins.  All in all, I'd say it's a happy compromise which does it's job pretty well. It's not going to please all the code junkies but that's never a realistic business objective Report

17  By Simon Wharton , on 17-02-2009 11:00 People are going to gripe wherever they please. Inviting commentary gives us the opportunity to get some great feedback. I don't necessarily agree with all of it but it's useful never the less. And I certainbly wouldn't be fishing for compliments on How Do. Quite obviously the wrong audience. It is interesting that there is a tech audience here as well.    Re-visiting the CMS issue, I'm going to stand my ground. Too often an agency will roll out their own CMS because they can, not necessarily because it makes sense to. When there is a significant impact on cost, in a cost sensitive market it absolutely makes sense to use reliable third party kit. At the low to mid range of implementation, Wordpress, Joomla or Drupal give you pretty much everything you are going to need. At the top end Immediacy seems to make everything jump through hoops. No they don't deliver every solution but they do cover most of them at a manageable cost.  Clearly there are elements of down side to using the above.As has been pointed out, the code isn't absolutely beautiful due to the various plug ins deployed. That's an acceptable compromise. The feedback from here has certainly been useful in tweaking and I thank you for the responses.  As to aesthetics, some like it, some don't. That's life. Report