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SLG Marketing wins Egger UK account |
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Friday, 18 July 2008 |
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Specialist construction and home agency SLG Marketing is to handle Egger UK’s new flooring product.
The Manchester company will devise and implement a year-long campaign through advertising, PR and direct mail.
 SLG "Winning the Egger account was particularly pleasing because we were selected for our expertise in communicating with their core audiences, including architects, merchants, subcontractors and main contractors," explained Mark Gill, SLG's marketing services director. "They are a huge multinational organisation and the launch of the new Decorative Protect product is an important part of their 2008 marketing strategy. We are proud of the fact that they chose to work with us." Decorative Protect is a chipboard-based flooring system with a semi-permanent decorative finish. Egger UK, based in Hexham, Northumberland has just invested over a £100m at its main plant to meet the demand for its products. Something to add? Then leave a comment below or email us now.
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