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Spoken Image fits out Barlows with fresh ID |
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Wednesday, 20 August 2008 |
Manchester-based design agency Spoken Image has created a new corporate identity for retail fit out specialist Barlows.
 Barlows' new look Sheffield’s Barlows has transformed its business in recent years to become a ‘fit out project management company’ and now counts a raft of big name high street clients such as Marks and Spencers, McDonald’s, Sainsbury’s and Wilkinsons.To reflect the changes in the company Corporate Image has created a more modern look for the firm, as explained by agency director Steve Jones: “The previous logo, designed as if manufactured in steel and wood to reflect the traditional shopfitting skills, has been replaced with a cleaner, more modern concept and one that represents the full circle service the firm can now provide. He continued: “The new identity is the starting point for an ongoing marketing campaign to promote Barlows as a leaner, greener, forward thinking project management company and communicate the key benefits it can offer, especially shorter fit-out times which are particularly relevant in the current tougher trading environment.” Spoken Image will now be in charge of rolling out the new look on Barlows’ stationery and signage, in conjunction with creating press advertisements and a new website for the firm. http://www.spoken-image.com.
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