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STA appointed to push Potteries |
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Tuesday, 13 May 2008 |
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Crewe’s Stephen Talbot Advertising has come through a three-way pitch to pick up the contract to promote The Potteries Shopping Centre.
The agency, which will mark its 30th birthday next year, will now be tasked with raising the profile of the Stoke-on-Trent based centre in a bid to consolidate its retail allure and bolster foot fall. Sandrine Eglizeaud, marketing manager for Potteries, explained her desire to bring a new marketing partner onboard. She said: “The Potteries Shopping Centre has developed shoppers’ loyalty in recent years and now we need to build on this platform to position the centre as a credible shopping alternative to centres based in Manchester and Birmingham.” www.stads.co.uk Something to add? Then leave a comment below or email us now.
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