Häagen-Dazs has picked the Didsbury-based agency to launch a new, limited edition summer flavour.

Staniforth\ have been working with the ice cream giant for the past year and handled a similar project in Autumn last year.

Haagen Dazs

The Fat Duck proprietor is famed for his unusual mixture of ingredients and scientific approach to cooking, but he hasn’t been involved in this creation.

Traditionalists will be pleased to know that the flavour of summer this year will be raspberries and meringue.

However, Mark Perry, account director at Staniforth has revealed that the chef will be creating a recipe inspired by the ingredients.

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