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Broadcaster, journalist and Lake District lover Stuart Maconie has become the new face of North West tourism, in a major national on and offline campaign launched by the NWDA.
Maconie, a recent recruit of the CN Group, has seemingly taken on the mantle of ambassador for the tourist highlights of the region, as the RDA (regional development agency) looks to make good on its objective of pushing the sector.  Stuart's stories in print This revolves around Maconie acting as a tourist guide/reporter, uncovering some of the gems of the North West with his unique narrative style. As such the press ads, which How-Do understands were created by Manchester’s Viv-id, offer a new spin on the traditional advertorial approach, giving readers seven individual ‘stories’ from Maconie that reveal regional insights. So far the ads have appeared in a range of national titles, gracing the weekend supplements as well as consumer/customer magazines such as M&S and Sainsbury’s publications. An accompanying website, also designed by Viv-id and launched this month, allows users to download podcasts of Maconie, apply for a book of his short stories and see maps of his regional odyssey. http://stuartsstories.co.uk/ Something to add? Then leave a comment below or email us now.
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