Bosses at NHS Salford have decided to up their marketing campaign to show that swine flu can be beaten.
They've taken the move ahead of an expected Autumnal peak, when pupils return to school and the weather turns.
From today, a publicity blitz will see Swine Flu Busters hit the streets with NHS Salford-branded tissues. There will be bus advertising and editorial in local papers and on BBC Manchester.
H1N1 up close
On Wednesday the results of an Ipso Mori poll will be released which will show how well Salfordians have responded to the campaign.
“The vast majority of swine flu cases in Salford and across the country have been relatively mild. We’re hoping the publicity drive will further reassure residents in Salford that we’re working hard to protect their health,” explained Karl Brookes, head of marketing and communications for NHS Salford.
“Cases may well rise in Autumn come the turn of weather and return of schools but of course people can still take sensible precautions like washing your hands to help prevent the spread of flu.”
It comes as figures show a slight drop in requests for antivirals in the city, from a peak of 1048 to 988.
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