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Synergy muscles in with Asics campaign |
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Monday, 19 May 2008 |
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Bolton’s Synergy Creative Design and Marketing has completed a major new campaign for sports brand Asics.
They were asked to design and produce a full range of material for the launch of Asics' new product “InnerMuscle” including advertising, magazine and in store point of sale.  InnerMuscle “The Inner Muscle launch posed many challenges from a creative point of view and from the perspective of a crowded marketplace but the early feedback from retailers is very positive indeed.” Inner Muscle is designed to work the inner muscles of the body by training specific muscle groups not significantly worked on during normal exercise.
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