Tate Liverpool has appointed Glorious Creative to design its exhibition graphics and the accompanying 96 page book for its Capital of Culture exhibition.
Glorious won the work without a formal pitch although it did have to present ideas and designs to the gallery. Glorious director Scott McCubbin said the Tate was “delighted with the two key ideas we offered.”
The exhibition, called ‘The Twentieth Century. How it looked and how it felt’ looks at abstract and figurative art over three floors in the gallery and runs from September 2007 to Spring 2009, displaying some of the finest works from the Tate Collection.
The brief was to create “a strong graphic solution which clearly communicates to visitors that the three floors are part of the overall display but also highlights the particular themes explored in each space is distinct”.
The Kiss
Glorious had created a concept based on coloured lines, each representing a period of time during the 100 years which ‘had become an abstract design in its own right’. The concept colour codes throughout the exhibition, helping people navigate their way around the floors.
The graphics include a comprehensive 100 year timeline covering a seven metre wall.
The book, which ties in with the exhibition graphics, will become a momento of the exhibition. It highlights Rodin’s The Kiss – on show in Tate Liverpool’s foyer during the exhibition.
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