TBWAManchester drives traffic to BP’s cafes - North West Media News

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TBWA\Manchester drives traffic to BP’s cafes

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Friday, 24 October 2008

TBWA\Manchester is behind a new piece of 'experiential' marketing for BP’s Wild Bean Cafes.

Teams will be deployed across BP forecourts and the high streets to offer free samples to unsuspecting members of the public.

$TBWA\Manchester drives traffic to BP’s cafes$

Subtle

Well, they’re probably going to be “suspecting members of the public” as the patrol teams will be wearing branded uniforms, driving a Dodge van and carrying jet packs to pump out the coffee.

"The team is a fun emergency service on the lookout for those in need of refreshing and reviving," explained Kate Pacheco, brand manager for Wild Bean Café in the UK.

"People have varied views on forecourt services. What better way to convince drivers of Wild Bean Café’s quality offering than going out there and letting them decide for themselves?" added Robert Harwood-Matthews, CEO at TBWA\Manchester.

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