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TBWA\Manchester unfurls Hillarys Blinds |
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Friday, 11 January 2008 |
TBWA\Manchester has won the creative business of Nottingham blinds company Hillarys. Hillarys claims UK market leadership in sales of blinds.
The agency won the account following a pitch against three other agencies. The media buying for the account is unaffected and remains with MediaCom.
Hillarys has historically spent a substantial nine figure sum on its advertising which includes TV, press, leafleting, B2B promotion and direct mail.
Head of marketing at Hillarys, Ben Hitchcock, said: “TBWA\Manchester impressed us from the start. The quality, energy and commitment of their people matched the challenges of the task ahead and the pace at which we work. We were impressed with their approach to creativity – the total package made our decision to go with them an easy one.”
TBWA plans to “refresh and energise" the brand across the company’s various promotional mediums.
 Harwood-Matthews Manchester digital agency Code handles Hillarys' online activities. ww.tbwamanchester.com
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