With the car available to buy in 2009, the agency has created packs for 1500 European Nissan dealers, designed to build anticipation ahead of the unveiling.
TBWA
Their brief was to inform dealers, while also giving an air of exclusivity and this pack is the third and final element of the launch.
Using a multimedia CD, locked between two glass panels, the recipient has to undo the screws before releasing the CD.
"With only a limited number of Nissan GT-Rs being unleashed onto the market next year and the huge publicity that has surrounded its launch, we’re expecting high demand," said Darren Cox at Nissan Europe.
"The pack is perfect for informing, exciting and giving the dealers an exclusive preview into the new model."
"We’re showing Nissan dealers what the new Nissan GT-R is all about," added Robert Harwood-Matthews, CEO of TBWA\Manchester.
"The campaign totally breaks away from the norm by treating them as car enthusiasts and potential buyers rather than dealers, ensuring that they are passionate and more than able to deal with the Nissan GT-R’s audience of premium petrol-heads."
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