TBWA\Manchester has teamed up with a host of stars for The Co-operative Food’s Christmas campaign.
Gabriella Cilmi will be providing the soundtrack to the new television commercials, while Luke Scott of Ridley Scott Associates will be directing (Scott is the son of the great man).
Sweet about me(at counter)
Going live from November it will take on TV, outdoor, online, radio, press and pretty much everything else.
Stream\ which is owned by TBWA\ was behind the choice of Cilmi for the project. They haven’t revealed which song she will be covering, but there will be joint promotional activities for the Co-operative and the singer.
"This year, we wanted something different, something that would encapsulate that Christmas feeling that you share with family and friends at such a special time, whilst conveying the key attributes that The Co-operative has to offer," explained Debbie Robinson, The Co-operative’s director of food and retail marketing.
"Working with such talent has enabled us to do this. The fit between artist and the creative is perfect and we cannot wait to release it to the public."
"An unbelievable amount and high level of talent has come together to create this year's Co-operative Christmas campaign" added Robert Harwood-Matthews, CEO of TBWA\Manchester.
"The campaign reflects The Co-operative's key values, whilst adding a touch of magical Christmas spirit."
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