|
TBWA and Staniforth limber up with Serco Leisure |
| Print |
|
Email to a friend
|
|
Thursday, 09 October 2008 |
TBWA\Manchester has been appointed by Serco Leisure, which has 65 leisure centres throughout the UK, to be the firm’s new strategic marketing partner.
 TBWA jumps in with Serco Sister agency Staniforth has also been called in to handle the PR brief. In a statement released yesterday, Serco’s group marketing manager Catherine Lunt said: “We have adopted a new marketing led approach at Serco Leisure. “We are aiming to align branding and communications across the country whilst ensuring we deliver to diverse local markets and achieve our clients’ objectives. This is a very exciting time as we prepare for London 2012.” TBWA picked the assignment up following on from a competitive pitch against unnamed agencies. www.tbwamanchester.co.uk Something to add? Then leave a comment below or email us now.
Sponsored links:
|
