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TBWA enlists animators Aardman for new Resolva 24H campaign |
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Friday, 02 May 2008 |
To help create a new TV campaign for client Resolva 24H, the weed killer brand of Westland Horticulture and Syngenta, TBWA\Manchester enlisted the additional talents of animation house Aardman.
Aardman is the company which brought us Wallace & Gromit.
The 30 second TV ad (viewable below) aired yesterday on digital and terrestrial channels and will run for five weeks: The creative treatment is that of a gardener battling and defeating cheeky weeds.
Keith Nicholson, head of marketing for Westland Horticulture, said: “We have an ad that empathises with gardeners’ day-to-day worst nightmares whilst revealing, in just 30 seconds, how this will never be an issue for them again.”
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