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TBWA\Manchester is in the pink – or the fuchsia at least – with a new campaign and packaging to launch hair care brand ghd’s latest set of stylers, known as Kiss.
The agency, which also now works on digital briefs for ghd, has created a two tone campaign, with photography from Tim Brett Day, that will work across outdoor, POS, mailings and online.  TBWA's kiss creative £10 from each styler set, which also includes three limited edition lip glosses, will go to supporting Breakthrough Breast Cancer. The firm has so far raised £1.9m for the charity since teaming up in 2004. Sarah Lambley, group marketing director for ghd, said of the new initiative: “This year's limited edition ghd pink styler provides salons with a fresh and exciting offering for their clients. "In bright fuchsia and with a stylish gloss finish, it is absolutely on trend for this season. The Kiss campaign maintains ghd's credentials as a fashion brand and clearly highlights our continued partnership with Breakthrough Breast Cancer." The product line, and creative, launches next month In other news, ghd is reported to have ended its search relationship with MediaVest subsidiary Mvi. The agency had handled ghd’s ‘pay per click’ online business, but the firm’s entire search marketing brief, including SEO, has now moved into London’s Greenlight. MediaVest has retained the rest of ghd's media business. Something to add? Then leave a comment below or email us now.
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