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TBWA resigns £5m Chicago Town pizza account |
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Friday, 02 May 2008 |
TBWA\Manchester has resigned the creative business of the Chicago Town pizza account following what are understood to be ‘creative differences’.
Ad agencies from the region and London are expected to pitch for the business.
Schwan’s media buying and planning relationship with Mediaedge:cia is unaffected by the decision.
The Manchester agency and the pizza company’s parent Schwan Foods had yet to unveil their main 2008 promotional plans.
In January, when Chicago Town renewed its sponsorship of TV programme American Idol for a second year, it said it planned to invest over £5m in 2008 on supporting Chicago Town’s promotional activities.
The last major campaign that TBWA ran for the brand had the strapline ‘"Chicago Town - a million miles from Humdrum’. The ads broke new ground by naming individual competitors – Pizza Hut and Dominos.
 Harwood-Matthews
Jan McKee Schwan’s marketing director Jan McKee and brand manager Lisa Stoneley were in ‘brand planning’ meetings all day and unavailable for comment.
When contacted by How-Do, Robert Harwood-Matthews, chief executive of TBWA\Manchester said he would prefer not to comment.
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