The Central Office of Information has confirmed the names of the 50 agencies that will make up its £5m per year marketing, brand and strategy roster, with a handful of firms based solely in the North West securing potentially lucrative places.
The Hub, McCann Erickson and TBWA\Manchester are flying the flag for the region - although there are networked agencies with offices in the North West that have also been selected (such as Bell Pottinger and Mediaedge:cia) - and will now compete for chunks of work from one of the biggest advertising spenders in the UK.
They find themselves jostling for public sector briefs alongside CHI & Partners, Leo Burnett, Interbrand and a host of other leading national players.
Social marketing from The Hub
Each of the agencies will have the chance to compete for work across specialist ‘lots’, such as social marketing strategy development, with some teams earning berths across multiple specialisms – McCann Erickson in Prestbury, for example, has staked a place on five of the seven separate lots.
Helen Johnson, the firm’s MD, told How-Do that she was "delighted" that the agency had been selected, adding: "(It is a) massive boost for a team that has worked tirelessly over the past 12 months to establish our position at the forefront of the social marketing sector, not just through our projects, but also through our conference appearances and speaking engagements.
“We see this as a unique opportunity to apply our particular brand of social marketing to improve lives, increase engagement and reduce health inequalities right across the UK."
The roster will be in place for the next four years.
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