News, opinion and resources for the North West media industry Subscribe to our RSS feed
Front Page | Jobs | News | How-Do TV | Features | Comment | Rumours | How do they do | How did they do | Blogs | About | Login
NEWS BY SECTOR | Publishing | Broadcasting | Marketing Services | Digital Media | Other Media | The Wrap | Polls | How-Do Awards | How-Do Events

The Hub fights for £4m Remember a Charity brief | Print |  Email to a friend
Tuesday, 05 August 2008
In arguably the opportunity of its lifetime so far, Lancashire-based agency The Hub has fought its way on to a shortlist of four for a £4m national marketing campaign aimed at pushing the Remember A Charity (RAC) consortium.
In arguably the opportunity of its lifetime so far, Lancashire-based agency The Hub has fought its way on to a shortlist of four for a £4m national marketing campaign aimed at pushing the Remember A Charity (RAC) consortium.

The Hub has recently succeeded in building a reputation for targeting hard to reach audiences and exploiting social marketing channels, and this pedigree appears to have impressed an organisation keen to facilitate a ‘behaviour change’ with regard to charity donations.

Image
RAC originally looked to a long list of 11 firms to help it create a new strategy that would move away from its more traditional ‘awareness raising’ agenda and further towards behavioural change in favour of donating through wills.  

It is hoping to achieve this through social marketing techniques – although exactly what mediums this implies is currently unknown.

The Hub now finds itself rubbing shoulders – and pitch ideas – with fellow hopefuls DDB Touch, Kitcatt Nohr and Cascade.

A spokesperson for the agency confirmed to How-Do that the pitches are expected to take place within the next week, with a decision following soon afterwards.

Remember A Charity (www.rememberacharity.org.uk ) is a consortium of over 140 charities, working together to raise awareness of charitable legacies.  

www.hub-creative.co.uk

 

Something to add? Then leave a comment below or email us now.


Did you enjoy this article? Please share it!
Digg!Reddit!Del.icio.us!Google!Live!Facebook!Slashdot!Technorati!StumbleUpon!Newsvine!Furl!Yahoo!


Sponsored links:




RSS comments

Add your comment
Name
Email (optional)
Website (optional)
Comment

Anti-spam question (required): 7 + 8 =

 
< Previous story   Next story >


New How-Do Jobs site
 Featured Recruiters:




Featured Marketing Services Jobs

gafencu.jpg
Head of Marketing & Research
We need you to bring a successful track record in delivering marketing programmes, particularly online activity and web design.
Location: Manchester
Today's other news
BBC drama documents Manchester's Spanish flu
Absolute Media has driving ambitions
PR agencies join Timebank
Peppermint PR on the menu at Zouk
Irwell City Park account flows into RMS
Elmwood completes Works With Water brand task
MDA renames online division
CTI creates site for Lifeshare charity
Waitrose partners with Bell Pottinger North
Daily Post and Echo win big at 02 Media Awards
How-Do weekly Wrap - 3 July 2009 - Steve Downes
Summer Pops Switched on to new look
Warrington Business School appoints Fido PR
Blackpool to host Royal Variety Performance
CheethamBellJWT wins Cannes silver
Access launches Deb Group website
 
 
 
Most read in the last three days
Sport Media publishes quick turnaround Michael Jackson book
42% of BBC staff say yes to Salford move
Blackpool to host Royal Variety Performance
NUJ ballots for strike action as Signal news moves to Wigan
IPB Communications reveals new website and propositions
How-Do weekly Wrap - 3 July 2009 - Steve Downes
CheethamBellJWT wins Cannes silver
PR agencies join Timebank
BBC drama documents Manchester's Spanish flu
Ugly Betty and Grey’s Anatomy writer talks to Manchester producers
Featured articles
The most comprehensive ever review and assessment of the top communicators and marketers working in public services in the North West: the Public Sector 100. READ
Media 100 The North West’s media folk who in 2008 wield the greatest combination of influence, power and employment, primarily in the region but also, in many cases, well beyond. READ
Public Services Communications Awards How-Do is pleased to announce the launch of the North West Public Services Communications Awards 2009. The dinner's keynote speaker will be Patrick Butler - editor of SocietyGuardian. There is no charge for submitting entries. READ
 
Contact us now
The How-Do poll
How important is digital to the structure of your marketing plans?
 
Latest comments
Steve Wrigley: it took a while to finally get it the site live.. looks pretty good READ
Jaye Marno: It is often the poorer segments of the diabetes population that can't affor... READ
Richard Williamson: A big THANK YOU for 'pulling the plug' on these dimwits! READ
paul: blackpool royal variety tickets in search bar from 55 pounds to 295 READ
aaron: cheers a, how's will? :) READ
Will Stone: I bet they all voted yes. We'll now see an influx of people from London as ... READ
How-Do RSS/Twitter

Track How-Do headlines in your RSS reader:

RSS feed

View all of our feeds.

Follow How-Do on Twitter:

How-Do Twitter
Who's online?
We have 11 guests online
Front Page | Jobs | News | How-Do TV | Features | Comment | Rumours | How do they do | How did they do | Blogs | About | Login
NEWS BY SECTOR | Publishing | Broadcasting | Marketing Services | Digital Media | Other Media | The Wrap | Polls | How-Do Awards | How-Do Events
 
UKFast - managed dedicated server specialist