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The Kings Arms to develop next New York Bakery Co ad campaign |
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Wednesday, 02 July 2008 |
Manchester agency has the brief to create the next ad campaign for the bagels of the New York Bakery Co with the first TV ads due to air in September.
The campaign will be backed by a £3m media spend which will also include online and outdoor.
Two TV commercials are currently in production.
The bagels are baked under licence in the UK by the Maple Leaf Bakery in Rotherham.
The Kings Arms was established in January 2007 by ex-TBWA creatives Paul Watson and Lynton Hemsley. Other clients of the agency include the COI, Frosty Jack’s cider and Moneysupermarket.com.
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