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The results of the How-Do Top 100 North West Brands have been announced at a launch event at Urbis in Manchester.
A PDF of the complete analysis together with related background information will be published on How-Do shortly.  Sir Howard Bernstein
The initiative was supported by leading law firm Hill Dickinson, the CBI and the CIM (Chartered Institute of Marketing). The analysis was managed by Ci Research and MediaVest provided additional media expenditure analysis.
A number of senior representatives of the nominated brands attended the event which was compered by broadcaster Martin Henfield with Sir Howard Bernstein as the guest speaker. Bernstein was clearly enthused with the initiative as the whole theme of branding, with specific relation to cities, is a subject close to his heart.
To ensure the survey, which was promoted widely through How-Do, the CBI, the CIM and the broader media across the North West, was conducted and managed with the utmost credibility and transparency, one of the UK’s leading independent research companies, Ci Research of Cheshire, was asked to structure, manage and validate the whole process.
Such rankings of recognised brands are regularly undertaken on a national or international basis, but this is the first time that such a compilation has been undertaken just for the North West.
Nominations were submitted across 11 individual business sectors with a further four categories covering the most innovative, most respected, the one to watch and the Top North West Brand.
Urban Splash was voted the Top North West Brand overall and the property developer also picked up two other awards with The Co-operative Bank winning two awards including most respected.
The categories, shortlist and winners were as follows. The winners are pictured together with Tony Wilson, senior partner of Hill Dickinson (left) and Sir Howard Bernstein (right) : How-Do's TOP 100 NORTH WEST BRANDS 2007 Financial Services.
The financial services industry is one of the largest and most important industries in the UK contributing 5.3 per cent of GDP.
The North West is the third biggest area of employment in the financial services industry, with Manchester at its hub - the location of many leading banking and insurance businesses.
The sector is believed to be the largest and fastest growing financial services sector outside London, employing around 172,000 people, or almost 20% of the workforce and valued at more than £9 billion.
Shortlist: MBNA. Moneysupermarket.com and the The Co-operative Bank.
Winner: The Co-operative Bank
Professional and business services
 Haughney-Carr and Carr/Rathbones
The region is also the second largest legal centre in the UK with around 1800 law firms. Manchester is considered a centre of excellence and the UK's pre-eminent regional centre for professional and business services.
Companies are attracted by the quality and availability of staff, many of whom have multi-lingual skills reflecting the cosmopolitan nature of the region's main cities.
Shortlist: Vertex, Rathbones and Building Design Partnership
Joint winners: Rathbones and Building Design Partnership
Retail and mail order
 David Boardman/Littlewoods
Liverpool is currently ranked 8th nationwide for its retail activity and is forecast to rise to 5th place nationally in 2008 with the added boost of Capital of Culture.
Shortlist: Littlewoods, Matalan and Lakeland
Winner: Littlewoods
Food and drink
 Jill Kippax/Warburtons
The North West has more local food manufacturing enterprises than any other UK region.
The North West is also home to some of the food industry’s biggest national and international names, as is evident from the shortlist.
Shortlist: Patak’s, Vimto, Warburtons and Kellogg’s
Joint winners: Warburtons and Kellogg’s
Manufacturing and industrial
A ‘quiet industrial revolution’ has been transforming North West manufacturing in recent years.
The region has necessarily sharpened its competitive edge, achieving the highest regional output in England with an increase of more than 6% since 1998.
With an annual turnover of more than £59 billion, the North West can claim to be the most productive manufacturing region in England.
Shortlist: BAE Systems, Pilkington and Rolls Royce Aerospace
Winner: Pilkington
Property and construction
A healthy construction industry is vital for the physical regeneration of a region.
The region’s skyline has been dotted with cranes for many years, with a combination of quality refurbishments and new builds.
Iconic buildings and projects have included Grosvenor’s £1billion Liverpool One and the landmark 47 story Beetham Tower, home to the Hilton Manchester.
Shortlist: Bruntwood, Peel Holdings, Urban Splash
Winner: Urban Splash
Textiles and clothing
There are still over 9,000 textiles and footwear businesses in the North West.
The region houses a number of well known large and medium sized companies producing own label clothing and household textiles, as well as many international sportswear companies with their UK bases in the region.
Shortlist: Adidas, Cotton Traders and Reebok
Winner: Adidas
Healthcare and pharmaceutical
The North West is one of the UK's top three clusters for the biomedical sector, including biotechnology, pharmaceuticals and healthcare. The cluster has a rich heritage, dating back to the industrial revolution and the development of the chemicals industry, which in turn led to pharmaceuticals.
The region is the highest exporter of pharmaceuticals in the UK (£3.4 billion) and is home to over 230 biomedical companies, including seven multinational pharmaceutical firms, employing 25,000 people.
Its strength is based on the presence of several major pharmaceutical companies in the region, a rapidly expanding biotechnology community and internationally renowned academic and clinical research strengths.
Shortlist: Durex. AstraZeneca and Unilever
Winner: AstraZeneca
Media, creative and digital
The North West is in the habit of producing outstanding creative talent and thrives on being at the cutting edge of the digital industry arena.
The many film, TV and post production companies that call the North West their home are supported by technical personnel of the highest calibre, backed up by training facilities such as the International Centre for Digital Content (ICDC) in Liverpool.
 Sue Woodward/Granada
The knock-on effects that mediacity:uk is expected to have on the regional economy could be huge. The potential is there to deliver more than £1 billion of additional expenditure over five years to the regional economy, provide employment opportunities for 15,500 people and generate over seven million square feet of new and refurbished floor space for business, retail and residential property. Peel is confident of letting circa 3m sq ft in phase one alone.
Digitally-driven industries make an important contribution to the regional economy, with 5,000 firms employing over 63,000 people. The sector has an annual turnover of £6.45 billion and encompasses digital industries, information and communication technologies and new media.
Shortlist: Manchester Evening News, Manchester Confidential and ITV Granada
Winner: ITV Granada
Leisure and tourism
 David Cam/Blackpool Pleasure Beach
More than 29 million visitors visit the North West each year and this figure rises steadily each year. Blackpool remains the most visited holiday destination in Europe.
From the Roman legacy of Chester through to The Beatles and Liverpool, Manchester and the Lake District, the quality of the tourist offer is improving.
Shortlist: Chester Zoo, Blackpool Pleasure Beach and the Royal Exchange Theatre
Winner: Blackpool Pleasure Beach
Transport, travel and motors
 Dean, Alexander and Hall/Manchester Airport
The North West provides an accessible place to do good business. The motorway networks are extensive, rail links run across the UK, the ports are thriving and the two main airports serve over 270 destinations worldwide.
The North West is also the second largest region in the UK for the manufacture of vehicles and vehicle components.
Shortlist: Salford Van Hire, Eddie Stobart and Manchester Airport
Winner: Manchester Airport
The Most Innovative North West Brand
Shortlist: The Co-operative Bank, AstraZeneca and Urban Splash
Property developer Urban Splash was founded in 1993 by Tom Bloxham and Jonathan Falkingham. The company has an established reputation as a pioneer in urban regeneration and advocate of modern design.
As the developer behind some of the UK’s most exciting urban regeneration projects, Urban Splash’s approach differs from the norm as they continue to challenge convention and to design with imagination. The result is a catalogue of arresting spaces where urban residents and workers thrive together.
Winner: Urban Splash
The Most Respected North West Brand
Shortlist: The Co-operative Bank, Manchester Airport and ITV Granada
 Patrick Allen/The Co-operative Bank
Its commitment to providing excellent service to its customers, selling its products in a fair and honest way, and being committed to supporting communities on its doorstep and beyond has been recognised in the bank being voted the most respected brand.
Winner: The Co-operative Bank
The Brand to Watch
Shortlist: Peel Holdings, Urban Splash and Manchester Confidential
 Mullet, Sharrock and Schofield/ManCon
Manchester Confidential has over 50,000 subscribers and has plans for new launches in Leeds and elsewhere.
Winner: Manchester Confidential - www.manchesterconfidential.co.uk
The Top North West Brand
Shortlist: Manchester United, The Co-operative Bank and Urban Splash
 Walls, Kennedy, McGrath and Wilson/Urban Splash
Urban Splash is currently investing over £1 billion in regeneration projects across the country including North West projects such as Castlefield and New Islington in Manchester and Ropewalks in Liverpool.
The company has received 210 awards to date for its commitment to architecture, design, regeneration and enterprise.
Winner: Urban Splash
The Top 100 Brands’ media expenditure
In addition to our poll, MediaVest, one of the UK’s leading media buying agencies and the largest based outside London, pulled together some related data on media expenditure – where available. A number of areas including B2B and online expenditure are hard to record and may not be reflected in these figures.
Source: NMR 2 - billings September 2006 to August 2007.
Kelloggs £72.3m
JD Williams £22m
Moneysupermarket.com £16.85m
Carcraft £8.5m
Matalan £8m
Nike £7.1m
Warburtons £6.5m
Debt Free Direct £5.46m
Littlewoods £5.4m
JJB £4.2m
Co-operative Bank £3.8m
Cotton Traders £3.7m
MBNA £3.64m
MyTravel £3.1m
Shearings £2.9m
Adidas £2.8m
Co-operative Insurance £2.02m
Reebok £1.7m
Scholl £1.6m
Vimto £1.2m
Pilkington £937k
AstraZeneca £930k
BAE £600k
Blackpool Pleasure Beach £500k
Redrow £400k
Salford Van Hire £316k
Durex £313k
Lakeland £300k
Manchester Airport £300k
Umbro £300k
Chester Zoo £200k
Pataks £160k
Cheshire Building Society £72k
Bentley £68k
Royal Exchange Theatre £58k
United Utilities £40k
Liverpool Airport £21k
Urban Splash £14k
How-Do would like to thank its partners for their substantial support and enthusiasm, without whom it would not have been possible to have created and delivered such an original and compelling research initiative.
Hill Dickinson
Hill Dickinson is a leading national law firm offering a comprehensive range of legal services from offices in Liverpool, Manchester, London and Chester. Its associated firm Hill Dickinson International has offices in London and Greece. The firm has 153 partners and a complement of over 1000 staff.
www.hilldickinson.com
CBI North West
The CBI's mission is to help create and sustain the conditions in which businesses in the United Kingdom can compete and prosper for the benefit of all.
It is the premier lobbying organisation for UK business on national and international issues. The CBI works with the UK government, international legislators and policy-makers to help UK businesses compete effectively.
CBI North West web site
Chartered Institute of Marketing North West
The Chartered Institute of Marketing (CIM) is the world's largest professional marketing body.
CIM North West runs a range of events and courses, which are open to members and non members, and is committed to raising the bar for marketing in the region with the help of its strong, dedicated membership.
www.cim-nw.org.uk
Ci-Research
Established in 1989, Ci is an independent full service agency that provides market research and consultancy services for the public and private sectors.
Ci operates internationally and has conducted research in over 60 countries world-wide. We have our own telephone unit with CATI facilities, and a regional office in the US.
Ci clients include Bayer, HSBC, HBoS, The Co-operative Bank, Royal & Sun Alliance, Deutsche Post, TNT, UPS and several Business Links and RDAs.
www.ci-research.com
MediaVest Manchester
MediaVest Manchester with billings of over £200m and over 160 staff is one of the leading media buying companies in the UK the largest based outside London. The agency was recently ranked fifth in the UK for the scale of its digital buying activities.
www.mvmediagroup.co.uk
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