News, opinion and resources for the North West media industry Subscribe to our RSS feed
Front Page | Jobs | News | How-Do TV | Features | Comment | Rumours | How do they do | How did they do | Blogs | About | Login
NEWS BY SECTOR | Publishing | Broadcasting | Marketing Services | Digital Media | Other Media | The Wrap | Polls | How-Do Awards | How-Do Events

The Raft creates Print Smart for Brother UK | Print |  Email to a friend
Tuesday, 23 September 2008
Brother UK, the Manchester-based arm of electronics firm Brother and a keen supporter of local agencies, is pushing a new marketing solution through Wilmslow-based The Raft.

Brother UK, the Manchester-based arm of electronics firm Brother and a keen supporter of local agencies, is pushing a new marketing solution through Wilmslow-based The Raft.
Smart work from The Raft
The agency was taken on to brand and communicate Brother’s new ‘Print Smart’ proposition – a national reseller network that specialises in leasing colour printers to businesses.

To fulfil the brief The Raft has crafted a logo and brand guidelines, as well as POS work, direct marketing and “a full suite of communications materials.”

It’s a project the team appears well satisfied with.

“Developing the Print Smart programme is a fantastic win for The Raft,” said MD Phil Storton.

Phil Howells, our creative director has enjoyed the freedom to explore a new and exciting visual identity for the campaign which is quite different from the usual channel communication.

“This is a long term project which we believe will deliver exceptional results for Brother in a challenging market”

Brother has also enjoyed working relationships with regional agencies Clear Marketing, Citypress and TBWA.

www.theraft.co.uk

 

Something to add? Then leave a comment below or email us now.


Did you enjoy this article? Please share it!
Digg!Reddit!Del.icio.us!Google!Live!Facebook!Slashdot!Technorati!StumbleUpon!Newsvine!Furl!Yahoo!


Sponsored links:




RSS comments

Add your comment
Name
Email (optional)
Website (optional)
Comment

Anti-spam question (required): 5 + 8 =

 
< Previous story   Next story >


New How-Do Jobs site
 Featured Recruiters:




Featured Marketing Services Jobs

gafencu.jpg
Head of Marketing & Research
We need you to bring a successful track record in delivering marketing programmes, particularly online activity and web design.
Location: Manchester
Today's other news
BBC drama documents Manchester's Spanish flu
Absolute Media has driving ambitions
PR agencies join Timebank
Peppermint PR on the menu at Zouk
Irwell City Park account flows into RMS
Elmwood completes Works With Water brand task
MDA renames online division
CTI creates site for Lifeshare charity
Waitrose partners with Bell Pottinger North
Daily Post and Echo win big at 02 Media Awards
How-Do weekly Wrap - 3 July 2009 - Steve Downes
Summer Pops Switched on to new look
Warrington Business School appoints Fido PR
Blackpool to host Royal Variety Performance
CheethamBellJWT wins Cannes silver
Access launches Deb Group website
 
 
 
Most read in the last three days
Manchester City relaunches website, looks to global domination with Endemol
Martin Amis, Melvyn Bragg and Al Alvarez tackle suicide in Manchester
English Heritage hunts PR agency for Cumbria and North East
Origin nabs Casey from TBWA, promotes Bottomley to MD
Sport Media publishes quick turnaround Michael Jackson book
Video: 422 gets Wonderbra work off its chest
NUJ ballots for strike action as Signal news moves to Wigan
The Maximising and Evaluating Your Digital Presence conference – a critical success
42% of BBC staff say yes to Salford move
Studio North works with Muslim women and London jewellery
Featured articles
The most comprehensive ever review and assessment of the top communicators and marketers working in public services in the North West: the Public Sector 100. READ
Media 100 The North West’s media folk who in 2008 wield the greatest combination of influence, power and employment, primarily in the region but also, in many cases, well beyond. READ
Public Services Communications Awards How-Do is pleased to announce the launch of the North West Public Services Communications Awards 2009. The dinner's keynote speaker will be Patrick Butler - editor of SocietyGuardian. There is no charge for submitting entries. READ
 
Contact us now
The How-Do poll
How important is digital to the structure of your marketing plans?
 
Latest comments
paul: blackpool royal variety tickets in search bar from 55 pounds to 295 READ
aaron: cheers a, how's will? :) READ
Will Stone: I bet they all voted yes. We'll now see an influx of people from London as ... READ
jane austen: Not hard to clean up when you are only really competing against yourself! W... READ
Ex-Newshound: Why don't UTV just take the Sky feed they pay for and be done with it. I'm ... READ
David Rae: How do we get tickets for the Royal Variety show at blackpool? READ
How-Do RSS/Twitter

Track How-Do headlines in your RSS reader:

RSS feed

View all of our feeds.

Follow How-Do on Twitter:

How-Do Twitter
Who's online?
We have 7 guests online
Front Page | Jobs | News | How-Do TV | Features | Comment | Rumours | How do they do | How did they do | Blogs | About | Login
NEWS BY SECTOR | Publishing | Broadcasting | Marketing Services | Digital Media | Other Media | The Wrap | Polls | How-Do Awards | How-Do Events
 
UKFast - managed dedicated server specialist