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The Raft creates Print Smart for Brother UK |
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Tuesday, 23 September 2008 |
Brother UK, the Manchester-based arm of electronics firm Brother and a keen supporter of local agencies, is pushing a new marketing solution through Wilmslow-based The Raft.
 Smart work from The Raft The agency was taken on to brand and communicate Brother’s new ‘Print Smart’ proposition – a national reseller network that specialises in leasing colour printers to businesses.To fulfil the brief The Raft has crafted a logo and brand guidelines, as well as POS work, direct marketing and “a full suite of communications materials.” It’s a project the team appears well satisfied with. “Developing the Print Smart programme is a fantastic win for The Raft,” said MD Phil Storton. “Phil Howells, our creative director has enjoyed the freedom to explore a new and exciting visual identity for the campaign which is quite different from the usual channel communication. “This is a long term project which we believe will deliver exceptional results for Brother in a challenging market” Brother has also enjoyed working relationships with regional agencies Clear Marketing, Citypress and TBWA. www.theraft.co.uk Something to add? Then leave a comment below or email us now.
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