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Through Creative showcases Maincolour re-brand |
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Thursday, 18 September 2008 |
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Just to prove that their collaboration isn’t just of benefit to their clients, two members of the recently formed Interact Marketing have been working together on a corporate re-brand.
Print firm Maincolour appointed fellow Interact’er, and Macclesfield firm, Through Creative to create its new brand and then communicate it both internally and externally, to customers and prospects.  A puzzling re-brand Through chose to do this using “an innovative mechanism” that included a hardback puzzle book and a range of colour-coded data sheets.Marketing manager Mike White said of the process: “We wanted to do something fun which demonstrated our creative approach and the quality of the material we produce, as well as what we see as being our point of difference. He added: “We have had nothing but positive responses from everyone who has seen the concept. “Everyone at Maincolour is confident that our clients now have a better understanding of our proposition and we’re looking forward to working further with them in the future.” Through Creative was set up by directors Ed Beattie and Paul Wilson after the collapse of Native last year. www.maincolour.co.uk www.interact-marketing.co.uk Something to add? Then leave a comment below or email us now.
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