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Truread launches pan European B2B campaign through Smith & Smith PR |
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Tuesday, 15 May 2007 |
AMR (automated meter readings) producer, Truread, has tasked Manchester agency Smith & Smith PR, to create and implement the publicity alongside its planned UK and overseas expansion.
Cheshire based Truread is targeting the utilities and environmental sectors as well as the local, regional and national business and technology media.
‘Smart’ meters use remote utility meter reading to save energy and costs, and they can be used across the utilities. Truread is able to remotely monitor energy usage up to four times a day, so helping businesses and organisations to more effectively track consumption.
Truread was conceived in 2002 in association with Iskraemeco of Slovenia. Iskraemeco manufactures the logger for Truread. In 2006, the product was released onto the UK market. Initial sales and feedback said managing director Simon Slater, have been extremely good and has prompted this earlier than anticipated expansion into the rest of Europe.
Funding to date has come from Slater’s other company, software and IT consultancy Datamere, which has been ranked in Deloitte & Touche’s ‘Fast 50’ awards for two years running. Datamere’s clients include npower, ENI, Crown Energy and NGSS. Slater said he is considering a flotation of his interests on AIM at some stage in the future.
He added that Smith & Smith was recommended to him by a supplier and both he and they were mutually impressed by each other’s enthusiasm.
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