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Tula relaunch with 999 Design |
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Friday, 25 July 2008 |
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Handbag brand Tula have unveiled their autumn/winter collection and a new look website under the creative direction of 999 Design.
The consultancy's Manchester office has worked with Tula since 2006 to help develop their brand image and awareness.
They started working on the website in June this year to showcase the new range, with the objective to better reflect its audience of 25-44 year olds.
The agency continued their theme of minimalism, with a white background and stand out photography.
In addition to a new look online, they have also created POS material, including carrier bags, banners and cards to make the brand more prominent.
"Tula is an instantly recognisable brand and they required a contemporary on and offline design campaign to showcase their latest seasonal collection," said Andy Helme managing director of 999’s Manchester office.
"In re-designing their website we decided to keep it simple and fresh, allowing users to easily navigate through the collections while offering full product range information as well as stockist details and a newsletter facility.
"The site launched on time and we are delighted with the work we have produced, which we believe reflects their personality and market image. We have already begun working on Tula's spring / summer collection for 2009 and look forward to continuing our productive relationship with them in the years ahead." Something to add? Then leave a comment below or email us now.
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