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Monday, 01 September 2008 |
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Lancashire supermarket chain Booths has picked Uber to look after its marketing account.
The Sheffield agency is now working on Booths’ Christmas campaign and it will be involved in all areas of development for marketing and advertising - including press and outdoor campaigns, in-store promotions and POS.
"We’re over the moon with this win. I don’t think I’ve enjoyed a pitch process more in my 15 year career," said Uber’s creative director, Mark Robinson.
"The quality of work from all the agencies was high, however we felt Uber’s approach to the pitch was both innovative and creative,” added Sarah Burns marketing manager at Booths.
Previously How-Do reported that McCann Erickson in Cheshire, which had held the account since 2005 had not been successful in re-pitching for the business.
Two other agencies were also unsuccessful. Something to add? Then leave a comment below or email us now.
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