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UCLan appoints another Manchester agency for £1m task |
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Wednesday, 27 August 2008 |
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The University of Central Lancashire has consolidated its connections with the advertising community in Manchester by appointing Euro RSCG Riley to a new £1m task, only a matter of months after selecting BJL as its main marketing agency.
How-Do has learnt that RSCG is the winner of the recruitment advertising brief that was initially put out to tender in April of this year. The agency has a specialised reputation in the sector and will now be faced with playing “an important part in the future success and development (of UCLan) both nationally and internationally.” This will be achieved by spearheading the institutions staff recruitment needs for the next three years, handling a through the line brief that takes in design, production and media buying. The budget for the brief is said to be in the region of £1m. UCLan, no doubt fast becoming a much toasted name in popular agency bars in Manchester, has a leading reputation in creative and media courses and has recently invested heavily in the facilities catering for these subject streams. The institution last week launched its first BJL created campaign. Something to add? Then leave a comment below or email us now.
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