The activity, the first since the institution appointed Manchester’s BJL this year, is aimed at drawing new recruits to UCLan’s world-class astronomy courses (out-of-this-world-class would probably be more appropriate, Ed).

According to a release from the agency the creative, seen here, has been “designed to illustrate the world of opportunity that awaits potential astronomy enthusiasts looking to embark on a more academic study of the subject through distance learning.”

BJL has also revealed that it is now working on a number of projects for the university, including an integrated campaign to attract students to open days.

A cosmic new campaign

www.bjl.co.uk

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