Wallcoverings company Anaglypta has launched its Spring 2007 range with a new advertising campaign themed ‘Feel It’.
The campaign has been produced by Underdog of Chester, Big Idea Brand in London and SPL Communications of Manchester.
The new campaign focuses on the emotional aspects of decorating the home.
Five different full page press ads have been booked to run in Sunday supplements and women’s and home interest magazines.
Anaglypta has also launched a new microsite - http://feelit.tv/ - which features a new viral ad produced by SPL. Ken Davies, Underdog’s creative director and formerly BDH’s creative director, oversaw the creative execution.
Anaglypta was invented in the UK in the 1880s. The company is now owned by the CWV group based in Blackburn.
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