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Uniform launches next stage of Visual Arts in Liverpool identity |
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Wednesday, 14 May 2008 |
Uniform has drawn back the curtains on the next stage of its much-anticipated branding project for Visual Arts in Liverpool.
 Uniform: Lifting the VAiL Uniform’s brand, which it initially revealed late last year, looks to encompass the offer of all of VAiL’s constituent members – including FACT, Tate Liverpool and Liverpool Biennial – under one umbrella identity that exudes the city’s bold and confident approach to showcasing visual arts. The agency has now completed the next stage of the roll out with a new brochure, website, guidelines and marketing material to sell the assets of the city’s various venues and attractions into the arts sector and the wider media at large. Design director Tim Sharp said that his team were proud to have worked on the brief and felt that “(they) managed to capture the spirit and message of what the partner organisations were trying to achieve.” Uniform is currently working on a blog site for the various organisations, which is scheduled to launch next month. www.visualartsinliverpool.info. www.uniform.net Something to add? Then leave a comment below or email us now.
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