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Vertigo scores PR for North West Football Awards |
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Thursday, 20 March 2008 |
MC2 has been retained to handle the PR brief for the North West Football Awards, after the success of the inaugural event. However, this year it will be Vertigo, the agency’s new brand division, that heads up the brief.
 Vertigo hoping for more success in 08 The evening saw a host of clubs, such as Blackburn Rovers, Manchester United and Bolton Wanderers, walk off with some of the gongs, watched by an audience that included Phil Neville, Sir Bobby Charlton and Sir Alex Ferguson. This year the team at Vertigo is hoping to recreate the buzz generated for the first outing by targeting social networking sites and official and unofficial fan sites, as well as achieving coverage through more mainstream national and regional media channels. Abby Wright, group head at Vertigo PR, said: “The success of the awards last year demonstrated the passion we have for football in the North West, and it’s great to be working with the team again.” www.mcmc.co.uk www.outthereevents.com
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