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Vimto driven to new agency |
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Monday, 23 June 2008 |
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Media agency driven has been appointed by Vimto to look at its future creative development.
 Driven The North West agency has been asked to carry out a strategic review of the 100 year old drink’s brand before developing new plans to take it forward into its next century.
“We are confident we can double Vimto brand sales over the next five years and see driven playing a leading role in supporting the achievement of this objective,” said Vimto’s managing director, Jonathan Bye.“Our creative partnership with Cheetham Bell JWT over the last 10 years has been extremely successful and has undoubtedly helped build the profile and reach of Vimto nationwide.” Driven was launched by ex-TBWA senior management team Neil Griffiths, Nick Brookes, Chris Lear and Graham Drury at the beginning of 2008. Something to add? Then leave a comment below or email us now.
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