Virgin Trains poster talks to Liverpudlians

Virgin Trains has commissioned Europe’s biggest interactive poster, which will be outside Liverpool Lime Street station.

Using the 90m video wall, Virgin will be sending "personalised messages" to passers-by.

A cursor can be moved around the poster to point at people, cars and buses and then deliver messages to them to promote train services between Liverpool and London. For passengers arriving at the station it will also transmit advertising about Liverpool attractions.

"The Liverpool- London route is a key one for Virgin Trains. Using the massive video wall outside Lime Street in an interactive way is great for telling people about our low off-peak fares, even faster journey times and new weekend services," said Sarah Copley, sales and marketing director at Virgin Trains.

The campaign has been developed by Virgin’s ad agency, MCBDElvis.

The video wall is run by Ocean outdoor.

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