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Vision Media Group signs advertising deal |
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Monday, 12 May 2008 |
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Cheadle based Vision Media Group has signed a deal with Match Day Media to provide local advertising on the group’s network of television screens at visitor attractions across the country.
It comes just weeks after VMG signed a five year contract with Merlin Entertainment’s Group – the world’s second largest visitor attraction operator. This new partnership enables the Cheshire company to capitalise on this by bringing in advertising to the queue-line screens at Thorpe Park, Madame Tussauds and Alton Towers. “Match Day Media is well versed in generating interest from advertisers keen to capitalise on their own vicinity to the advertising medium,” explained VMG executive chairman Mike Cottman. “They are rooted in local communities throughout the UK because of their own core nationwide business and thoroughly understand the value of digital advertising. “
The agreement with Match Day Media is based on a revenue share basis and they have been set performance driven sales targets. Something to add? Then leave a comment below or email us now.
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