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Warburtons health kick goes electronic |
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Wednesday, 18 April 2007 |
Baker Warburton is to offer 10,000 free electronic fibre counters with the launch of its new Healthy Choice product range.
The ‘Fibre Counter’ (which can store information on over 1,000 different foods) enables users to record the food they’ve eaten over the course of the day so they can track their daily fibre intake.
The on-pack promotion is running across 17 million ‘Healthy Choice’ packs of bread and a dedicated microsite has been created for the promotion.
There will also be large scale sampling at selected shopping centres in six cities across the UK and at a number of supermarket outlets including Tesco, Asda, Somerfield and Sainsbury’s, where consumers will have the chance to check out their fibre count on the spot…and no doubt sample the new wholefood range.
The campaign has been devised and executed by Blue Chip marketing.
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