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Warburtons invests massive amounts of bread in marketing |
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Wednesday, 01 October 2008 |
The bid to steal the hearts of the nation’s loaf lovers continues apace, with a new marketing push by Bolton’s Warburtons that will see the firm investing a staggering £22m over the course of the next year.
 Warburtons: family values Now Warburtons has responded to the latest big budget Hovis ad campaign with its own push, through London’s BBH, which breaks this Friday. This will see a light-hearted TV commercial carrying the strapline ‘welcome to the family’ that pushes Warburtons as ‘Britain’s favourite baker’. In addition press ads will support the main push, focusing on the baker’s expertise and appearing in a range of popular consumer titles. Seen together the campaign marks the first salvo in Warburtons’ campaign to consolidate its number one position over the next five years. It also marks the start of a massive investment in marketing that dwarfs the reported £2m annual spend it paid out last year. In a statement yesterday, Warburton’s marketing director Richard Hayes expounded the ‘family’ tactic by noting that he felt it would strike a chord with consumers. Something to add? Then leave a comment below or email us now.
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