|
Warburtons launches new ad campaign |
| Print |
|
Email to a friend
|
|
Friday, 12 September 2008 |
Things are heating up in the battle for our toast. As Hovis launches its epic new ad , now Warburtons enters the fray.
No 122 second ad for them, they’ve decided to stick to their guns and remain with fibre. That’s what they think will win the bread war and they’ve brought in Leeds agency Brahm to make it happen.
 Fibre provider
The ads will direct people to a special microsite which includes recipes and a fibre calculator.
"Research has shown a big gap in average daily fibre intake, which could have an impact on the nation’s health in later life," said Paul McGann, director at Brahm.
"The British Nutrition Foundation advise normal adults should strive for 24g of fibre per day, but in reality most adults manage just half that."
"By highlighting the fibre content of Warburtons products and a range of other popular foods we hope to boost our consumers’ fibre levels. Small changes can make a big difference towards achieving a healthier balanced diet," added Vanessa Railston, marketing manager at Warburtons.
Let battle commence... Something to add? Then leave a comment below or email us now.
Sponsored links:
|
