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Bolton's Warburtons is set to launch a huge integrated push to boost awareness of the bread brand and highlight the care and attention it invests in every one of it products.
 That's a lot of bread Featuring actual Warburtons employees and family members it aims to communicate the passion of those associated with the family firm and the quality of the products. The ad, and its press and online support activity, will debut the new strapline - ‘Warburtons. We care because our name’s on it’. Richard Hayes, the firm's marketing director, commented: "As the UK's number one family baker, Warburtons remains committed to investing heavily to grow bakery category value via our new advertising campaign and innovation. "We take great pride in providing the very best quality and service to our consumers and customers. Our new advertising builds on the success of our last campaign and communicates the passion and care that goes into everything that we bake.” The bread market has seen increased marketing activity between rival firms over the course of the past two years, with Hovis and Warburtons openly fighting it out for brand hegemony. Something to add? Then leave a comment below or email us now.
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