Watson joins Asda PR team - North West Media News

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Watson joins Asda PR team

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Monday, 09 June 2008

Former Brazen account director Leah Watson has been brought in by Asda to run the PR for George clothing.

She’ll work closely with brand director Fiona Lambert and managing director Anthony Thompson to relaunch the clothing range.

Asda

“As a brand we are now refocusing back on our core customer, the family. There is a massive opportunity in the 25-45 year old market and amongst the 55-64 year olds. We are known as number 1 for kids clothing and great value but we want to be famous for more than this,” said Lambert.

“It's great to have Leah joining us and working with our agency to communicate our great offer to help grow the business."

At Brazen PR Watson acted for brands such as The North Face, Jockey and The Grocery Company.

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