“We are delighted to launch this interactive tool to offer ease and flexibility to clients and agencies when planning and developing their next campaign using Eye Tracking key engagement findings,” said Cassandra Thomas-Smith.
She added that research showed which combination of size and format gets the maximum exposure.
Those who took part in the study were both male and female, with 58 pre-recruited participants and Airport visitors who were travelling on the day of the experiment.
“With the information provided in the Eye Tracking online tool, users will be able to fine-tune their campaign to more strategically align with the advertisers communication objectives,” Thomas-Smith added.
The media operator has worked with Manchester Airports Group since 2006.
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