Park, a one time news and features journalist with both The Chester Evening Leader and The Northern Echo, effectively joins with the more conventional agency title of senior account manager, but will also be charged with creating a news hub and advising clients on how they can maximise links with the media.
MD Jo Leah said of her arrival: "There are many exciting things happening at the Manchester agency and one of those is creating a Weber Shandwick News Hub.
"Weber Shandwick has many high-quality former journalists and we aim to tap into their experience as much as we can.
"Sarah’s skills will be invaluable and as head of Media North, she will lead the Manchester arm in media relations to benefit our clients and enhance the counsel we already provide to businesses across the city.”
During her seven years on regional titles Park won the accolades of Young Journalist of the Year in the North West and Feature Writer of the Year in the North West.
Prior to joining Weber Shandwick she worked at Liverpool's Mason Media.
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