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Weber Shandwick to Express Themselves at the Lowry |
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Thursday, 26 March 2009 |
Manchester’s Weber Shandwick has picked up its first contract with the Lowry, after coming through a two-way pitch to snatch the publicity brief for ‘Express Yourself’.
 WS moves it to The Lowry Express Yourself is the venue’s ‘first family orientated dance exhibition’, offering visitors the chance to learn about all types of dance ‘from breakdancing to ballet’, and profiling the achievements of some of the world’s foremost dancers and choreographers.The free event runs from 10 April through to 27 September, during which time the agency will be working to provide local, regional and national PR support. MD Jo Leah said she was thrilled to be working with the Lowry and added: “We have a lot of experience working with the arts and exhibitions like this are great for getting the whole community involved. “As part of the PR programme we will be looking to connect closely with the City of Salford, drawing on its strong community spirit and heritage.” www.webershandwick.com
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