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WHICHMEDIA bags DNC account |
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Friday, 22 August 2008 |
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DNC has brought in media planning and buying agency WHICHMEDIA to launch its new range of eco friendly bags.
With a brief to attract medium sized retailers to stock the product, WHICHMEDIA has used adverts in key trade media to publicise the "One Bags", which they hope will replace the throwaway, branded plastic bags, which are currently being fazed out of many shops.
The brief for the campaign was to use high impact ads to show retailers that they can save costs and even make money by selling the bags.
Media director, Edward Alexander said: "We planned the campaign carefully to ensure the right media mix and frequency, to launch the bag with a splash. DNC is thrilled with the response" Something to add? Then leave a comment below or email us now.
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