Connectpoint has arranged for client Sandtex to apply a coat of the firm’s white masonry paint to the White Cliffs of Dover in a bid to restore them to their natural chalky brilliance.
Well, at least that’s what you might be reading in today’s papers, if there are any hacks out there gullible enough to be taken in by the agency’s April Fools press release (not us though… sharp as butter – Ed).
Sandtex hopes for a whitewash
The firm released the news story yesterday afternoon in bid to fox reporters and earn some extra column inches for client Sandtex.
In the announcement, the agency, part of the Hasgrove Group, noted that their client had “been commissioned, much to the delight of the tourist board and the on looking French public, to quite literally paint the cliffs currently not-so-white rock faces.”
It continued: “Pollution has taken its toll, consequently Sandtex’s has been sent to the landmark’s rescue with a team of decorators to whitewash the cliffs.
“Hopes are that this procedure to restore the coastline’s facia will aid in the region’s attempts to rekindle both the home and foreign public’s affection for the once admired British seaside.”
How-Do’ers should be able to judge who has been the biggest April Fools this morning.
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great pr stunt: this is a great pr stunt from koan - now we all know they have a new agency...
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ting tong: Not your most flattering pic Tone - especially since some months ago you we...
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Confused: Many thanks to How-Doers for putting this into context. Rather like the Whi...
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PeterP: Confused - it is the former as far as I am concerned! - and the poor attemp...
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