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Whitney Woods gets bottled and says beat the recession by working harder |
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Wednesday, 30 July 2008 |
Specialist promotions firm Whitney Woods has followed on from recent additions to its product offering by introducing bottle collars to its promotional advertising range. It comes at a time when marketing manager Helen Mihill argues that its no good “bemoaning your lot” with regards to the perceived recession.
 Mihill On the bottle collar front Mihill explained that the Rossendale-based firm had introduced the line due to their flexibility – something that allows the collars to carry text, booklets or be manufactured in a variety of different shapes, sizes and colours to push specific promotions.It is the fourth new addition to Whitney Woods’ catalogue since April. Controversially Mihill also used the opportunity of revealing the product line to air her thoughts on the subject of the recession. She commented: “Bemoaning your lot will do you no good whatsoever.” “If advertisers are cutting budgets then agencies will have to ensure that their campaigns are made to work harder. “It is up to us to make sure that we have got the products to give advertisers the best chance possible to maximise their marketing opportunities. www.popupmailers.co.uk Something to add? Then leave a comment below or email us now.
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