Willow Water has chosen Brazen to promote its bottled spring water in the UK and Ireland, following a 3 way pitch.
The water is sourced from Flookbrough in the Lake District and if the press release is anything to go by, the people of Flookbrough must be the most attractive in the world.
For apparently the water is not just a drink, it cures eczema, acne and gives you a blemish-free complexion.
Brazen will be capitalising on this theme with their campaign, "There’s something in the water" and journalists will be challenged to take the "Beauty Water Challenge" to drink themselves pretty...
"Brazen impressed us with the clarity of their response to our brief. They immediately understood where we needed to be and have presented a clear strategy of how to get there," explained Clywd Price-Jones, managing director of Willow Water.
"The refreshing, smooth tasting water not only turns your recommended daily intake of 1.5L of water into a pleasurable experience, but also brightens your skin," said a glowing and youthful looking Brazen senior account director, Peter Burling.
Listen up, here comes the science bit... Willow Water is filtered through the Lake District’s limestone layers and picks up salicin, a derivative of White Willow bark and it’s this which is said to help dermatological conditions.
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great pr stunt: this is a great pr stunt from koan - now we all know they have a new agency...
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Hello: Rob - we admire your public support of your team but SKV, Citypress, MC2 al...
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Everbodyknowsit!: The shame isn't that Koan went bust, it's that a bunch of incompetent judge...
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ting tong: Not your most flattering pic Tone - especially since some months ago you we...
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Confused: Many thanks to How-Doers for putting this into context. Rather like the Whi...
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PeterP: Confused - it is the former as far as I am concerned! - and the poor attemp...
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