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Wood products to grow with grass roots Triangle campaign |
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Thursday, 04 September 2008 |
Triangle PR has been charged with launching a sustainable range of wood products to the UK construction industry, after being appointed by multi-national firm Weyerhaeuser.
 A growing market for Triangle Although many How-Do readers (and journalists) won’t have heard of Weyerhaeuser before, the firm is the global leader in the supply of ‘forest products’ and boasts offices in 13 countries and customers worldwide.It is now trying to make inroads into the UK and in particular push its Lyptus and Forrestar brands, which is where Manchester’s Triangle steps in. The agency will also seek to position Weyerhaeuser as the leading international name in the production of sustainable wood products. Triangle MD Chris Hamer commented: “The international presence of Weyerhaeuser makes it an exciting addition to Triangle’s growing client-base and we are pleased that our high levels of expertise have been recognised above our London competitors. “Weyerhaeuser offer a variety of products to help meet sustainable targets which are currently very high on the UK agenda.” www.trianglepr.co.uk Something to add? Then leave a comment below or email us now.
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