The Manchester office of the company will provide the PR support alongside the main marketing and communications campaign behind the launch.

AA Warranty is targeting its new products at owners of cars, motorcycles, vans and caravans.

In addition to creating and manning the AA Warranty press office, Golley Slater will be targeting AA Warranty’s recently established chain of dealers with promotional events and a twice-yearly newsletter.

The agency won the business without a competitive pitch although it did have to work up, cost and present its ideas and proposals to the AA.

Simon Tennyson, managing director of AA Warranty, said: “We were first attracted to Golley Slater from their famous Mitsubishi advert, which we felt was as enthusiastic as it was impressive.  After a series of successful meetings we were delighted to find that Golley Slater’s PR offering was equally impressive, and we are pleased to be working with the team to ensure dealers, partners and customers will be in no doubt about AA Warranty’s identity and strong position in the marketplace.”

Agatha Chapman-Poole, Head of Golley Slater Manchester, said: “I am delighted to announce the win. The AA’s name is synonymous with keeping motorists going and the same applies to AA Warranty; it’s a fantastic brand to be associated with and a great time to have been brought on board.”

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