Free fashion and lifestyle title 69 is making its ambitions clear for further expansion into the North West magazine marketplace, with the appointment of new territory managers for Liverpool and Manchester and the move to gain a standalone ABC figure.
69, which has been published from its Leicester base since 1999, enjoys an audited circulation of almost 30,000 for its Midlands edition and is now planning a concerted push for 69 North West.
This will see the magazine looking to secure an ABC accreditation that reflects it Midland’s sibling, while upping the ante on the commercial side with new territory managers for its key target areas.
As a result the title has welcomed onboard Joy Lewis to cover key accounts in Manchester and Jon Large to mirror this role in Liverpool and its environs.
Lewis comes from a marketing and fundraising background, while Large arrives with experience gained from stints with titles such as I-D and Viz.
Speaking about the two new appointments, group editor in chief, Kevin Urquhart commented: "We're very excited about Jon and Joy joining the North West team.
“They both join 69 with incredible backgrounds in consumer magazines, which I am confident will help propel 69 Magazine further in the coming months.
Urquhart: gearing up
“We're gearing up to publish our spring/summer edition on May 13th and it looks set to be our biggest edition to date.
“I think this has been down to our unique targeting within the North West's magazine marketplace. No other title has such an effective, precise and credible dialogue with the city-hopping, urban 20/30-something demographic."
Urquhart expects the ABC accreditation for the North West title, which he says is ‘a first for the region’, to show that that 69 “is recognized as the country's highest circulating fashion and lifestyle title with a combined distribution of nearly 60,000 across the two regional titles.”
In its media pack the publication claims to have a readership of almost 300,000.
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