The Accrington Observer, a paid for weekly newspaper owned by MEN Media, has launched a competition to find ‘highstreet honeys’ from within its catchment area. However, the idea, although seemingly very popular locally, has not been well received in all quarters.
Earlier this month the title announced that a preliminary outing of its Hyndburn Honey initiative had been so successful that it was transforming the concept into a regular competition slot, whereby ‘girls of the week’ would appear in the paper.
According to the Observer’s editor Mervyn Kay this is now set to continue for “as long as entries come in” with the girls then competing against one another via an online reader’s poll (maybe ‘a vote’ would be a more appropriate expression under the circumstances - Ed) to see which has stolen the most Hyndburn hearts.
The winner will receive a cash prize of £100 and a portfolio of pictures from Accrington Observer lens man Tony Cross.
However, despite the feature’s apparent success (Kay told How-Do there is currently a waiting list of ten girls set to appear), the competition has already taken a degree of flak online, with some commentators lamenting the paper’s “gross disservice to the women of Accrington.”
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A post on popular Manchester-based blog Action Without Theory noted: “it’s sad to see one of the Guardian’s sister papers – the Accrington Observer – taking us back to the fifties with its new Hyndburn Honey feature encouraging young local women to pose in their swimsuits.”
It concluded: “Yet another generation of Lancashire lasses having their aspirations skewed by stereotypes. And all to make profits for the Guardian Media Group.”
Kay, however, shrugged off any suggestion of sexism or exploitation, claiming that he had "not received a single complaint” and saw nothing wrong with bringing the ‘Honeys’ idea “down to a local level.”
He added: “The whole thing started after we ran a piece on a local girl that had appeared in Playboy. We asked if any of our readers knew anyone as glamorous and the whole thing took off from there. To be honest we were surprised by the response.”
Kay concluded that the team were simply responding to their readership and may be tempted to do so once again with a new idea… The Hyndburn Hunks.
We’ll have to wait and see what the bloggers make of that one.
(In an interesting side-story it appeared as if, at the time of writing, one of the Honey’s was on the front page for slightly less glamorous reasons. Romi Jane Young is clearly being a little over zealous in her quest to be a hit with the locals.)
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